I take people places they can't reach.
Filmmaker. Creator of Explore POV, Apple Vision Pro App of the Year 2025. Building immersive video for healthcare, education, and conservation. Featured on CBS News.
James Hustler / Christchurch, New Zealand
Filming on location, South Island
Why This Matters
"I really feel like I'm in my father's legs. I feel like I'm fulfilling that goal he wanted for me - to be able to see as much of the world as I could."
Usman, born with short limbs - experiencing mountains and kayaking for the first time
"Adding Explore POV to my daily self-care routine has been one of the most important steps in my mental health journey. I'm honestly unsure if I would have made it through this year without it."
BrentC001 / App Store Review
"My disabled partner can travel places through your eyes and feet. Thank you for this application."
Anna Grahm / App Store Review
"This app is the reason I have the Vision Pro. I can truly escape to a cool adventure. It's effectively a better version of mindfulness."
Phillies609 / App Store Review
"This is quintessential to the AVP experience. This is exactly what all of us had in mind when we bought this device. Do yourself a favor and try this out ASAP!"
Dizzy_g_123 / App Store Review
As Seen In
The Content
170+ immersive destinations
What I'm Building
The Product
Explore POV
170+ destinations in 16K immersive video. Apple Vision Pro App of the Year 2025. The #1 travel experience on spatial computing - used for wonder, healing, learning, and connection.
explorepov.comHealthcare
Healing
Clinical trials at University of Michigan for MS rehabilitation. Upcoming research with Oxford University on immersive video and wellbeing.
Learn moreEducation
Learning
Bringing the world into classrooms. Pilot launching with La Crosse School District, Wisconsin.
Learn moreConservation
Connection
Connecting people to places worth protecting. Partnerships with DOC and conservation organisations.
Learn moreThe Backstory
I've been doing this since I was a teenager. At 17 I was in Thailand filming diving students underwater and turning around edits the same day. That became a career - promotional films, tourism content, adventure brands. I got good at giving people that emotional response to a place - not just showing it, but making them feel something.
In 2020 I started experimenting with immersive video and couldn't stop. I spent three years living in a motorhome, filming across New Zealand, trying to figure out how to make someone feel like they were actually standing somewhere.
When Apple launched Vision Pro, I flew to LA to get one on day one. My footage wouldn't play on it, so I figured out how to build an app - something I'd never done before. Six weeks later I had something that worked. A year after that, Apple named it App of the Year.
The app was featured on CBS News for its use in mental health research at the University of Michigan, and footage from the app has contributed to BBC Click. Researchers at the University of Michigan are studying how immersive video affects wellbeing, and Oxford University is launching a new study on the same question.
I'm still working on the same problem I started with at 17: how do you make someone feel like they're really there? And a belief that this technology can do more than entertain - it can heal, educate, and connect.
Connect
Speaking & Partnerships
james@jameshustler.comAvailable for podcasts, conferences, and conversations about immersive video, spatial computing, and technology for impact.
Enterprise & Production
exploreimmersive.com
Me at 17 - 17 years ago